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A web banner (also known as a banner ad) is a form of advertising on the Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Banners can be stagnated (non-movement) or be a flash (movement).
Sidebar Ads (also known as a skyscraper ad) is just like a banner ad, except for its position; instead of being displayed horizontally it is displayed vertically. A sidebar ad has more impact than a banner ad. Because it is vertical, the height of a sidebar ad can often reach 600 pixels or more, and sidebars are generally 120 pixels wide.
A regular sidebar ad has a click-through rate of 1 percent (10 clicks per 1,000 impressions), or about two to three times that of a banner ad.
A regular sidebar ad has a click-through rate of 1 percent (10 clicks per 1,000 impressions), or about two to three times that of a banner ad.