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Zuri Speaks and Zuri Enterprises logo are trademarks and/or registered trademarks of Zuri Media, Inc in the United States and/or other countries. Copyright © 2011, Zuri Enterprises.
Zuri Speaks and Zuri Enterprises logo are trademarks and/or registered trademarks of Zuri Media, Inc in the United States and/or other countries. Copyright © 2011, Zuri Enterprises.
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The advantage radio advertising offers your business stems from its unique combination of high reach, high targetability, and low cost. When combined with the database approaches of traditional direct marketers and broadcast direct-response advertising techniques that drive response and deliver new customers, radio advertising can be - and is for many of our clients - the main engine of growth and profitability for a business. The 13,000 radio stations (approximately 8,800 FM, 5,000 AM) broadcasting across the United States together reach over 94% of the US population over 12 years old each week, according to Arbitron's American Radio Listening Trends report. With radio, there is rarely a question of whether you'll be able to reach your target customer.Radio buyers purchase a wide variety and growing number of products, ranging from vitamins and nutritional supplements to CD's/music, and health and beauty items such as hair care, skin care, and weight loss/diet products. Other stable radio advertising categories include household cleaning products, kitchen/cookware products, financial, and travel offerings. Many use radio advertising to drive online traffic as well as support retail sales.
Other notable radio buyer characteristics:
Radio buyers are more likely than the average direct response buyer to have viewed one or more infomercials in the 3 months prior to their radio purchase (70% to 59%).
Radio buyers spend more per purchase than TV infomercial buyers, with a median of $59 vs. $40 per purchase and an average of $148 vs. $98.
Radio slots are $25.00 each. Save by purchasing 6 or more slots. Save even more by purchasing 12 or more.
Radio & Website banner packages are available here
Other notable radio buyer characteristics:
Radio buyers are more likely than the average direct response buyer to have viewed one or more infomercials in the 3 months prior to their radio purchase (70% to 59%).
Radio buyers spend more per purchase than TV infomercial buyers, with a median of $59 vs. $40 per purchase and an average of $148 vs. $98.
Radio slots are $25.00 each. Save by purchasing 6 or more slots. Save even more by purchasing 12 or more.
Radio & Website banner packages are available here
Call 1-203-275-9874 to leave Malkia a voicemail (you must be at least 18-years-old to leave a message).